There is an increasingly real buzz for coloured diamonds being generated around the world. Demand for coloured diamonds has hit an all time high, with many investors flocking to buy various fancy coloured diamonds. Elite Gems – one of the world’s leading international diamond investment firms have said now is the time to buy coloured diamonds. Coloured diamonds are heavily undervalued compared to white diamonds, which is a reason for this recent increase in the demand for coloured diamonds. The director of Elite Gems Ansar Ali said coloured diamond seem to becoming increasingly fashionable, especially green, blue and pink diamonds and the demand for coloured diamonds is only going to increase. In particular it has been noted that fancy coloured yellow diamonds over 5 carats is becoming a popular, solid trend for diamond buyers. Those that purchase coloured popular diamonds now, will in time only see the values of them soar as demand for the dazzling gems continues to increase. “This is only just the beginning. Those purchasing the diamonds now are going to see the value of them soar as demand continues to increase. As you can see, a real buzz about them is being generated around the world – something that interested investors should certainly be looking to take advantage of” he concludes. The fact is in 7 short years, the Argyle Mine, the world’s ‘lifeline” supply of Pink diamonds and Champagne diamonds will cease to exist. From now until then, prices are expected to rise. Completely natural coloured diamonds make up only 1% of global production as they are difficult to find, which already gives them a high value, but with demand rapidly rising the value of coloured diamonds will increase even more.