Exciting new research into the buying habits of men in the UK shows the average price they will pay on an engagement ring for their future wife is around £1,329. The research carried out across the UK shows that Northern men are the big spenders for engagement rings with an average spend of £1,874 closely followed by men in Scotland who will spend an average of £1,816. Surprisingly men in London are lower and will spend £1,681.91 with Wales the lowest spenders for engagement rings with an average of £603. This new research shows that men are breaking away from the traditional two months’ salary spend on engagement rings. The average men’s salary in the UK is £30,000 indicating that with the overall average spend at £1,329, UK men are now spending under a month’s salary on their engagement rings. The research also shows that less than 38% of men will tell their fiancé how much they spent on their engagement ring and 3% will tell their partner their engagement ring is worth more. With many online jewellers selling diamonds and engagement ring settings at competitive factory prices, it is possible to get a quality certificated diamond engagement ring for the average price a man will spend on an engagement ring in the UK.