Today’s inspiration, Aesop’s new Chelsea store

The new Aesop store in West London earns many style points in one swift bang. The rose tinted space channels Brazilian modernist Oscar Niemeyer, and is rapidly becoming a sought after luxury shopping destination for the aesthetically orientated and Instagram savvy generation.

Aesop skincare

Image via https://www.aesop.com/uk/

For those who don’t know, Aesop is the (now cult) baby of Dennis Paphitis. Founded in Melbourne in 1987, the brand was one of the first to develop a scientifically based approach to skincare, harnessing the finest plant derived and lab-made ingredients. Aesop’s range of botanical skincare showcases products distinctively presented in pharmaceutical style brown bottles, with contemporary black and white labels, the perfect example of old meets new. The brand’s approach to design, combined with Paphitis’ best efforts NOT to become another ‘soulless chain,’ give the cult Aussie brand a distinct edge in today’s saturated marketplace.

The new store is located a stones throw from the Saatchi gallery, in the Duke of York square, tucked behind a parade of shops on the King’s road in Chelsea, West London. Birthed in collaboration with Oslo and New York based design house and architecture firm Snøhetta, the Chelsea site is the latest addition to Aesop’s series of creatively designed boutiques across the world.

Aesop Duke of York store, via Aesop Instagram.

Twelves rose hued clay arches span over a huge stainless steel sink, fanning across the shop’s perimeter, incorporating a large column to the centre. The arches curve upwards seamlessly, creating a sense of sensuality and space. The warmly pigmented plaster is clay based and sourced from Devon and Cornwall, through a company called Clay works.

Aesop Duke of York store, via Snøhetta Instagram.

The design was a tribute to the works of Oscar Niemeyer, the curvature reminiscent of the sensual swirling lines and curves at the forefront of Niemeyer’s work. The pale rose or ‘Milennial pink’ walls, alongside the texture of the plasterwork, forms part of the team’s vision to relate to the human body, through the creation of a ‘soft human feeling’.

Offering an intriguing blend of futuristic and traditional design, the impressive space really needs to be seen to be appreciated fully.

Pictured here, Cathedral of Brasilia, designed by ‘The Architect of curves’ Oscar Niemeyer.

Cathedral of Brasilia, designed by Brazilian architect Oscar Niemeyer.


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