150 Ashley Road, Hale,

Cheshire, WA15 9SA

0161 233 9977


Third Floor, St Johns Court, 19B Quay Street,

Manchester, M3 3HN

0800 080 3535


5 St Christopher’s Pl, Marylebone,

London, W1U 1NA

020 33 271 271

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Home The BlogOur diamond price promise


Our diamond price promise

We regularly check and compare our diamond prices with our most competitive diamond retailers and high street jewellers in the UK. Steven Stone tracks the exact same GIA certified diamond and guarantees/promises our prices are up to 25% lower than any other UK diamond retailer's and our diamond engagement rings and jewellery are up to 50% cheaper than high street jewellers. Here is a price comparison of the same diamond from Steven Stone and another British diamond and jewellery retailer.Diamond price

We chose a GIA certified 1ct Round Brilliant Cut diamond with a Excellent cut grade, G Colour and VVS2 Clarity. As you can see, Steven Stone's price on the left is lower than the competitor's price on the right. Steven Stone diamonds and jewellery are cheaper for the following reasons: 

Firstly, we don't keep diamonds in stock. Doing so means that retailers want to sell you what they already have and get a faster return on investment, instead of giving you a diamond you want. Secondly, Steven Stone jewellery and engagement rings are entirely manufactured in house, which allows us to offer you a better price and closely follow the manufacturing process to guarantee supreme craftsmanship. We choose to help customers understand diamond characteristics such as the 4Cs and educate you to help you make your best purchase. Once you have decided which diamond best suits your preferences and budget, we source the stone from our suppliers.  Steven Stone source diamonds from the most reputable suppliers in the world, with only 0.1% of stones matching our strict criteria. Our diamonds are of superior quality and excellent value.

As a well respected industry experts with extensive knowledge, we choose to provide the best customer service possible. We help you understand which diamond is right for your budget and preferences. A huge part of customer satisfaction is charging a fair price for our products and services. If you find the same diamond is cheaper at a competitor, we will match the price.

Find out more about Steven Stone manufacturing, prices and policies on stevenstone.co.uk