As experienced diamond jewellery manufacturers and retailers, we aim to give you a clear idea on how the industry works. There are many processes, suppliers and stores involved in jewellery production - from diamond miners and cutters, through goldsmiths and sales experts. Do you know what you pay for when shopping from reputable and popular brands? Here is what you need to know to buy engagement rings the clever way
It's no secret that consumers are paying extra solely for the brand label. When purchasing engagement rings from well-advertised retailers, a large amount of the price you have paid covers the company's advertising - money you could have saved, invested, or simply spent on something else. An investigative journalist revealed in an article that when shopping for engagement rings at large jewellery retailers, customers in the USA have paid up to 2,000% mark ups. On many occasions diamond engagement rings and diamond jewellery are excessively priced because retailers invest in diamonds and jewellery pieces they have in stock.
Understanding diamond characteristics
We recommend only buying diamonds certified by reputable and independent grading laboratories. The GIA is the most reliable of all and is recognised as the world's strictest diamond authority and knowledge base to set the industry standards. Our advise is to always research and educate yourself on all aspects of precious stones and metals before making a significant jewellery purchase. In-house certificates could be biased and often based on a single gemologist's opinion, rather than objective scientific criteria. Find our more about GIA and diamond certificates here.
Choosing reliable jewellery retailers
Beware of offers promising discounted diamonds - if it seems to good to be true, it probably is. If you decide to purchase engagement rings on offer, make sure you read the small print and understand what you are buying. Avoid in-house certified diamonds and make sure you shop from reputable dealers. For your protection, always check the store's return policies and customer feedback. We advise investing in high quality engagement rings from reputable merchants only.
Set a budget you are comfortable with - how much you will spend on an engagement ring is entirely up to you. Forget about the 3 months salary rule and educate yourself on all aspects of engagement rings. Knowledge and understanding of diamonds and jewellery will help you determine what you want and how much you should spend. Instead of searching for discounted diamonds or engagement rings, you could make a purchase and pay for it over a period of time, sometimes with 0% interest. Choosing this financial path with a reputable merchant promises better quality and allows you to make a good and affordable investment.
How is Steven Stone different?
We source the diamonds only once you have found your perfect stone -our database has more than 185,000 diamonds to choose from, allowing you to make an informed decision. This practice allows us to offer the best stones, achieve the highest customer satisfaction and save you money. Our engagement rings and jewellery are made in house from start to finish, to ensure you get the best quality and spend less on your purchase. This also means that we can give you exactly what you want, instead of pushing jewellery we have in stock. We regularly price match our diamonds - our prices are always up to 50% lower than high street retailers and 25% lower than the most competitive online diamond retailers.
To find out more visit our website or book a consultation with one of our experts for a friendly and professional advice.
Whilst things will undoubtedly be different this year, that doesn’t mean you can’t enjoy life’s
most luxurious pleasures. The enchantment still flows at Steven Stone.
The Stone way has always been to provide our clients with the utmost in bespoke service, which
is why we are offering 1-on-1 virtual consultations over the lockdown period.
Whether you’d like to talk about the diamond you have had your heart set or you want to discuss
an engagement ring you have seen on our website, we’re just one click away.
It could be something as simple as booking a repair in. Or detailing how the process works when
creating precious memories. Our experts are here to help whatever the occasion.
Your safety. Our priority.
The safety of our customers has always been our number one priority.
When we were allowed to open our doors and welcome clients back, we went above and beyond when
putting COVID safety measures in place.
And now we are giving you the chance to experience the Stone lore from home. We want to ensure
that every client gets the full Steven Stone experience, which is why our virtual consultations
are as close to a showroom experience as possible. Uncompromising, unrivalled service.
We know you may be wondering about the level of service a video consultation can deliver. It’s
only natural. But we’re here to assure you that our jewellers are trained to give the most
authentic experience to all of our clients. They are there to put you at ease and to make you
feel comfortable talking about any aspect of your jewellery desires - no matter the setting.
They will be at our showroom, able to take you round wherever you want to go. Once you begin
your video consultation, you will forget that you’re in your own home having immersed yourself
in the magic of diamonds. Our consultations are a special process and absolutely no expense has
been spared in bringing this enchantment directly to your home.
Whether you want to treat yourself to the diamond you’ve always wanted or you’re after something
sentimental for your partner, our relaxed video consultations can match you to the perfect
It may be a completely handmade, bespoke commission or it may be a ready-to-wear ring. Whatever
it is, our consultations will ensure it is perfect down to the very last detail.
Or it may be as simple as a repair. You might just want to breathe new life into an old
heirloom. We can help you with that too. We pride ourselves on being authentic jewellers, not
resellers. If you need any jewellery assistance during lockdown, Steven Stone are always on hand
A Steven Stone Promise
We are committed to delivering an authentic experience, enveloping you in marvellous escapism.
Whether that be in our trademark showrooms or from the comfort of your own home.
It is a commitment that we take on with the utmost respect and is what sets Steven Stone apart
from the crowd.