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The Blog

Home The BlogThree Ways to Buy an Impressive Diamond Engagement Ring on a Budget

Three Ways to Buy an Impressive Diamond Engagement Ring on a Budget

We all know that buying a diamond engagement ring is one of the most expensive purchases you can make, after buying a house and a car. But here are three tips on buying an engagement ring with an impressive diamond without blowing a hole in your pocket.

Buy your Engagement Ring Online

Like every retailer running a bricks and mortar business profit margins on products are usually well over 50 percent, however online retailers will set their profit margins much lower. Online jewellers will typically make 10 to 15 percent profit on a diamond engagement ring purchase. For instance an engagement ring that costs £3,500 will cost around £2,000 on the internet. Also online jewellers selling engagement rings are extremely competitive with their prices, so you are guaranteed to find a quality diamond and well made setting for your engagement ring at an affordable price. If you are looking for quality its important only to buy diamonds that have been certificated by diamond laboratories – the top laboratory is GIA update `wp_posts` set `post_content` = Gemmological Institute of America).

Avoid buying a Diamond for your Engagement Ring from a Big Brand

Diamonds are a commodity and will have the same 4Cs grade regardless of the jewellery brand selling it. The setting of the actual engagement ring is usually what defines the brand, so it's possible to buy a quality diamond form an online jeweller at a low price, to be set in a certain branded setting type. So there’s no need to pay double what you would pay for a branded engagement ring, when you can get it from a smaller trustworthy jeweller. Some jewellers even cut down on price by completely manufacturing their own settings and mounts for engagement rings.

Don’t Pick a High Clarity and Colour Grade for your Engagement Ring

Some often think a diamond for an engagement ring needs a completely clear, clean clarity grade for the diamond to look perfect as imperfections, marks and blemishes might be visible to the naked eye. Clarity grades start with IF – internally flawless, but grades after that - VVS1, VVS2, VS1, VS2 and SI1 only show tiny marks visible through a microscopic lens. Also an imperfection in a diamond will not make its appearance less fiery. This is the same with a diamonds colour grade too. Many think unless a diamond is graded by its highest colour grade D its appearance will show tints of yellow. This is not the case though as diamonds with a colour grade E to J still have a very white colour. You will only notice if the diamond is not at its whitest posible shade if it was placed next to a D graded diamond colour.
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