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020 33 271 271

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Home The Blog20th Anniversary of the First Online Sale: People now buy Diamonds Online


20th Anniversary of the First Online Sale: People now buy Diamonds Online

Today Marks the 20th anniversary of the first ever “secure online purchase” which was “Ten Summoner’s” by Sting sold for $12.48 plus shipping. Now two decades on the online shopping market has boomed and technology has advanced with 95% of Brits buying all sorts of goods online. Although PCs and laptops are still a core device for online shopping, one in five now shop on tablet devices and one in 10 on their mobiles. One of the biggest developments in the fabulous world of online shopping is the growing confidence in consumers, who are now buying luxury items online. Not only is it more convenient, you can also save on high street prices as companies based online have fewer overheads. These big purchases also include diamonds for engagement rings and other jewellery pieces. To celebrate the anniversary that changed consumerism to a virtual online world we’re sharing a handpicked selection of engagement rings we have sold online. Enjoy!!